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Would you like to “upgrade” your partner? Why does the modern approach of love kill it?

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A survey shows that a quarter of people between the ages of 18 and 24 want an opportunity to deal with their relationship, such as holding a phone. Maybe life touches the reason.

If you think you can leave blue sky thinking in talking about business in the office, there is bad news. According to a survey conducted by ComRes, a quarter of people aged 18 to 24 want to have a chance to “upgrade” their partner, with the introduction of marriages on a renewed basis, such as a mobile phone contract, reducing their promises of love and dedication to death to do Its part. The poll was organized by the “Coalition for Marriage” – a group that campaigns for “traditional marriage … between man and woman” – so we must be careful. But the results ask interesting questions about how we look at relationships.

Business principles govern almost every area of our lives, including romance. Dating applications do not help to exist – the possibilities for human communication exist, but after a while, there is a clear efficiency in the right and left swings. One morning, I found myself going through Tinder matches and sent the messages in a batch, with a specific amount of time allotted to do so. Instead of filling me with hope or possibility, the app becomes a sequential task, like answering an email or typing in minutes. The work has become very similar.

So the language of applications is fast and fruitful. On Tinder, you can “maximize” your chances by purchasing a “super like” that will probably make you three times more likely to meet a nice person. Here, temporary intimacy is not natural or instinctive: it is a product. Interviewing someone who stops feeling like a beautiful fault – becomes important in the task list. Elsewhere, innumerable articles urge people to deal with their relationship like work – to discuss goals, to treat love as an investment and to consider it “mutually beneficial”. Some advice is logical, but language is malicious, stealing relationships from their uniqueness, flexibility and joy. An article by an HSBC executive that was published last week explains how she and her boyfriend would like to think about “our main win” together. They say romance has died.

So, the results of the survey may be frustrating, but they do not actually come as a shock. In the late capitalism, we are all just gears in a well-made machine – and our partners are commodities. Is it surprising that people want to upgrade?